About Us | UB Brands Inclusive Beauty
Last Updated: August 1, 2025
Who We Are
At UB Brands, we believe beauty has no limits. Founded with a mission to make inclusive hair, skin, and wellness products accessible to all, we are more than a beauty company — we are a movement for diversity, empowerment, and confidence.
From our headquarters in Atlanta, Georgia, we proudly serve communities across the United States and around the world. Our portfolio of brands is trusted by millions who want authentic products made for every shade, tone, and texture.
Our Mission
To create affordable, high-quality, and inclusive beauty solutions that empower self-expression, celebrate culture, and redefine global beauty standards.
Our Vision
A world where every individual feels represented, celebrated, and confident in their own beauty — no matter their background, hair type, or skin tone.
What We Stand For
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🌍 Inclusivity – Beauty for every shade, tone, and texture.
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🌱 Quality & Care – Formulas made with effective, trusted ingredients.
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✨ Empowerment – Products that give confidence and self-expression.
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🤝 Community – Building a global network of beauty lovers and professionals.
Our Brands, Our Promise
UB Brands is home to some of the most innovative and diverse beauty lines, including WildRoots, J. AMILA, EdgeBoss, Black Girl Magic, Man Made, and more. Each brand carries the same promise: beauty without boundaries.
Global Reach
Our products can be found in beauty supply stores across the United States and globally, as well as right here on UBBrands.com. With every launch, we expand our mission of making inclusive beauty accessible everywhere.
Join the UB Brands Movement
At UB Brands, you’re not just a customer — you’re part of a community that celebrates beauty in every form. Together, we’re shaping the future of inclusive beauty.
👉 https://ubbrands.com
👉 https://ubbrands.com/pages/our-brands